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The Moderating Role of Technology Proficiency and Academic Discipline in AI-Chatbot Adoption within Higher Education: Insights from a PLS-SEM Analysis
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Afef Saihi; Mohamed Ben-Daya; Moncer Hariga – Education and Information Technologies, 2025
The integration of AI-chatbots into higher education offers the potential to enhance learning practices. This research aims to explore the factors influencing AI-chatbots adoption within higher education, with a focus on the moderating roles of technological proficiency and academic discipline. Utilizing a survey-based approach and advanced…
Descriptors: Technology Uses in Education, Artificial Intelligence, Higher Education, Technology Integration