Basic principles of designing a reunion gift program include beginning small, researching class prospects, gathering volunteers, determining the financial goal, communicating needs and intentions, organizing volunteers, advertising well, and making the donation at the reunion a major event. More ambitious plans can be tied into the program later.…

The experiences of three institutions (Oberlin College, Ohio; University of Nebraska; and St. Christopher's School, Virginia) illustrate how effective a carefully developed marketing scheme for planned giving can be. Staffing, budgets, average funds raised, and average deferred gifts are reported for each. (MSE)

Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off…

Tips for publications managers are provided. Suggestions that are time, money, schedule, and labor savers include: force clients to clarify what they want, check the budget first, keep written records, use student labor, etc. (MLW)

In an interview, Dorothy A. Durkin, a successful marketing specialist at a major university's school of continuing education, discusses her approach to marketing, specific strategies, and techniques for using and storing information. She offers five guiding principles for reaching prospects personally and persuasively. (MSE)

The relative success of a college fund-raising campaign in the current uncertain financial climate depends on (1) whether the college is in an economically troubled area; (2) how far the institution is into its campaign; and (3) base of giving (whether corporate, middle-income individual donors, or old money in other fields). (MSE)

Suggestions are offered for implementing fund-raising phonathons which solicit prospects in their native language. The multilingual phonathon programs at the University of California (Irvine), St. Mary's University in Nova Scotia, and Concordia University (Quebec) are described, including recruitment of bilingual callers, training, and…

A new Council for Advancement and Support of Education (CASE) advisory, designed for colleges and universities to use in accounting for gifts and pledges according to new Financial Accounting Standards Board (FASB) regulations, is summarized. The publication is entitled "The Impact of FASB Standards 116 & 117 on Development Operations: An…

Advancement staff at the private Potomac School (Virginia) has evolved from a part-time volunteer to a six-woman team. The program has achieved high productivity and substantial success. The management style is characterized by teamwork, enthusiasm, mutual support, personal loyalty to the school, and some specialization. Volunteers are welcomed.…

Four major trends in corporate funding that may be seen as problems for higher education are outlined. Trends include corporate downsizing, decreased corporate giving, fewer one-time gifts, and increased emphasis on elementary secondary education. Specific examples are given of institutions turning these potentially negative trends into…

Six college and university alumni and development professionals comment on problems and potential of computer software for program administration. They look at current problems with software, discuss capabilities they would like to have, and make predictions for the future of software abilities, hardware uses, sales, and other issues. (MSE)

Five college student foundation programs are described briefly: fund raising at the Georgia Institute of Technology; fund raising and leadership development at the University of Houston (Texas) and the University of South Florida; the Franklin College (Indiana) fund-raising challenge; and the College of William and Mary (Virginia) scholarship…

Five ethical dilemmas in college and university advancement are outlined, and responses of professionals to each are cited. Dilemmas include renaming a building, originally named for a generous donor, in honor of another donor funding renovation; paying for copying of sensitive documents; use of designated donations; handling of a donation made in…

Suggestions are offered by fund-raising professionals on the following topics: choosing the best night for phonathons; effective teasers for envelopes; type of reply envelopes used; use of precalling postcards; letter length; return rate for mail solicitations; return rate for phonathons; and avoiding common mistakes in mail requests, phonathons,…

In college and university advancement, prospect research has become streamlined with the Internet. Searchers can enter corporate, foundation, and other sites for up-to-date information on a variety of topics. Several campus development officers have established their own home pages to share information with colleagues. Online addresses for campus,…