Purpose: The purpose of this paper is to describe some of the problems and issues faced by online library catalogues. It aims to establish how libraries have undertaken the mission of developing the next generation catalogues and how they compare to new tools such as Amazon. Design/methodology/approach: An expert study was carried out in January…

In marketing one's library wares, an effective publicity strategy is to use promotional giveaway materials, mainly personalized items that promote one's resources and services. As with any marketing effort, it is important to be clear about the promotional initiative and whom librarians are attempting to reach. This author emphasizes that…