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Direct linkSusan D. Ballard; Sara Kelly Johns – ALA Editions, 2023
What is your school library's brand? This book will help school librarians improve their practice and strengthen their influence within their learning communities, increasing positive perceptions of school libraries through developing a brand in alignment with the AASL Standards. Branding isn't just for companies and celebrities. Your school…
Descriptors: School Libraries, Marketing, Reputation, Library Development
