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Direct linkCross, Jennifer E.; Peisner, William – Professional School Counseling, 2009
This article studied changes in rumor spreading and perceptions of peers' rumor spreading among students at one public junior high school following a social norms marketing campaign. Results of the study show that perceptions of peer rumor spreading fell following the campaign, but self-reports of rumor spreading did not decrease. Results suggest…
Descriptors: Student Behavior, Marketing, Junior High School Students, Early Adolescents
