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Meyers, Barbara E. – Bulletin of the American Society for Information Science, 1984
Overview of research techniques involved in gathering information on current products that can provide input into new product development highlights consumer purchase and use patterns. Comparison of mail questionnaires, telephone surveys, focus group sessions, and in-person interviews notes type of data, timing, relative costs, and advantages and…
Descriptors: Comparative Analysis, Consumer Economics, Feasibility Studies, Interviews
