An institutional development audit is a comprehensive evaluation of a program, its operations, and its people. Information is analyzed to assess: institutional mission, personnel and organizational structure, financial resources, program management, communication, and overall program effectiveness and efficiency. (MLW)

Institutions are turning to marketing to combat the trends of declining enrollments, decreasing applicant pools, diminishing interest in traditional degrees, competition for students, and increasing costs. A marketing audit can analyze an institution's strengths and needs. (MLW)

Concern for the state of the humanities is a choice, not a necessity, for research administrators, but by fostering the humanities in any way, research administrators can nurture a vital tradition and a resource that contributes to the institution's basic purposes. (Author/MSE)

Constructs an input-output model, similar to those used to analyze interdependence among sectors in an economy, for application to administration of a school within a university. The model makes possible forecasting of personnel requirements for each component within the school, generated by changes in external demands for school services that…

Seven simple ways for college fund-raisers to recognize donors successfully are outlined, illustrated with the experiences of colleges, universities, and other organizations. Institutions are urged to thank donors accurately, publicly, privately, frequently, appropriately, innovatively, and sincerely. (MSE)

The winner of the 1994 CAUSE Award for Exemplary Leadership and Information Technology Excellence offers his view of information technology, resources, and management. Engineering principles are applied to information technology issues, such as access versus security and client/server versus mainframe systems. College/university information…

Advice is offered on promoting diversity within the college alumni association, based on the University of Kansas Alumni Association's experience. Suggestions include providing offerings that appeal to everyone; challenging alumni to participate in reaching out to others; and inviting alumni involvement when dissatisfied. (MSE)

This article presents an interview with Robert Deware, associate professor of organization behavior at Northwestern University in Evanston, Illinois, who offers advice on setting up and managing a university public relations office. It focuses on issues of office size, staffing, structure, and strategy. (MDM)

Applying a consumer satisfaction model to higher education program administration provides the manager with a systemic view of satisfaction, related variables, and postpurchase (alumni) actions. By manipulating the variables leading to consumer satisfaction, the institution can satisfy its consumers and increase the likelihood the consumer will…

The discussion reviews preservation issues as they relate to campus planning and provides examples of how some colleges have approached circumstances requiring attention to preservation. A general process by which colleges can incorporate historic preservation into campus master planning is outlined. (MSE)

Without feasible integration strategies, the institutional researcher and decision maker remain isolated from each other, to the ultimate disadvantage of the higher education institution. Practical and achievable strategies for the researcher include knowledge of the institutional climate and norms, developing communication skills, and practicing…

An interview with Stephen C. Hall and Constance F. Towler of the Harvard University Office for Information Technology (Massachusetts) addresses issues in implementing management techniques to improve and maintain program quality. Topics include motivation, executive-level knowledge and support, specific changes made, and response and assistance…

A discussion of alternative investments for colleges and universities looks at the kinds of investments that comprise this group, rationales for making such investments, the advantages of diversification, risk issues, and ways to reduce risk, including careful selection of managers. Several strategies for getting started in alternative investments…

Offers guidelines for risk management to campus entertainers and their representatives, including options for insurance coverage, types of insurance policies, and risk management for non-insurable factors associated with concerts and novelty events. (MSE)

This manual contains forms and instructions for North Carolina's annual review of its migrant education program established under the federal Education Consolidation and Improvement Act. State officials developed this self-review process to simplify compliance monitoring of the state program. The self-review is conducted by local education…