The problem analysis technique can help colleges understand students' salient needs in a competitive market. A preliminary study demonstrates the usefulness of the approach for developing strategies aimed at maintaining student loyalty and improving word-of-mouth promotion to other prospective students. (Author/MSE)

Described is a cost-effectiveness analysis applied to the question of the probable impact of 69 actions advocated for improving science education. The major objectives and the 11 categories of interventions are discussed in regard to effective schools and implementing educational change. (KR)

Anecdotes of college and university public relations problems and experiences illustrate 10 principles in managing campus controversy. Issues discussed include promptness of dissemination, accuracy of information, deciding how much of the story needs to be told, establishing a relationship of trust with the media, educating faculty about media…

This book is the second of a three-volume series on conflict resolution for educational administrators. Following the introduction, the first three chapters discuss the following communication skills critical to communication--building rapport, listening and pacing, and chunking and problem solving. Chapter 4 provides a generic problem-solving…

This document presents a critical analysis of two of the most popular types of programs that schools have implemented to prevent violence among students: (1) mediation programs, and (2) conflict resolution curricula. While both promote interpersonal skills necessary to prevent violence, their effectiveness has not been evaluated adequately. These…

This paper provides an introduction to a particular systems-theoretical approach to problem-solving in the management of education usually referred to as soft-systems methodology (SSM), developed by Peter Checkland in the 1970s. SSM should provide a powerful tool for managers in education at any level who have a strategic role because it can be…

Guidelines for college staff who have been assigned a new role of planning are presented. Advice for assessing the situation at the campus and developing a planning strategy is offered, and a framework for analyzing the planners' role, institutional needs, and planning activities is suggested. A bibliographic "roadmap" for the field of…

Quality circles attempt to satisfy both task and personal needs through staff involvement in solving work-related problems. This paper summarizes quality circle theory, applies it to school settings, and suggests a framework for introducing the process to educational institutions. After briefly defining quality circles, the article presents two…

This paper presents a counseling model for managers in education who must deal with staff, their problems, and their perceptions. The basic principle underlying the model is given: the helper is not expected to have ready-made solutions to others' problems, but to offer motivation, time, and skills to help others solve their own problems. The…

In this interview, author Art Costa asserts that the teaching of either content or thinking skills in isolation is unproductive. To combine these approaches, he recommends selecting content for its relationship to thought processes. He also observes that administrators who model intelligent behavior thereby create a climate for thinking. (TE)

To improve instruction, teachers need to be brought together to work on common instructional concerns in a professional environment. To create it, supervisors need to provide more opportunities for teachers to make choices, discuss their work, observe each other, and help beginning teachers ease into their responsibilities. (Author/DCS)

Emotionally charged, often disgruntled, and occasionally abusive parents--sound familiar? This newly revised, second edition of Elaine McEwan's bestselling classic will help manage the most difficult audience, adding several new features and examples that will give the confidence and skills needed to handle such situations, including: (1) Over two…

This facilitator guide is intended for use with a series of three videotapes designed to help teachers, staff developers, administrators, and teacher educators engage teachers in ongoing professional development supporting the implementation of a problem-based teaching approach in vocational education. The guide's introduction discusses the…

Outlines two reasons that issue-centered discourse will be legitimized in the schools. Contends that the impact of societal problems will force schools to deal with social issues, and that the recognition of the hidden curriculum's influence will impel schools to capitalize on the learning taking place within their walls. (SLM)

Advice for stretching the capacity of the small college public relations office includes planning well; using strategy; searching out creative ideas; choosing quality over quantity in press releases; using student and volunteer workers; developing strong media relations; accepting advice; and anticipating problems. (MSE)