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Direct linkPaswan, Audhesh K.; Ganesh, Gopala – Journal of Marketing for Higher Education, 2009
This study empirically investigates the relationship between satisfaction with educational service augmenters and consumer loyalty within the context of the international student market. An enhanced state of consumer satisfaction, also labeled as delight, is captured by focusing on service augmenters that fall outside the domain of the core…
Descriptors: Foreign Students, Higher Education, Educational Policy, Administrator Role
