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Peer reviewedOkunade, Albert A.; Berl, Robert L. – Research in Higher Education, 1997
A survey of 1956-91 business school alumni (n=2,000) found marginal probability of giving significantly related to time since graduation, major, willingness to recommend the institution to others, household attributes, family ties to the university, number of other donors known, and availability of employee matching-gift programs. The model…
Descriptors: Alumni, Behavior Patterns, Business Administration Education, Donors
