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Peer reviewedYost, Michael, Jr.; Tucker, Stephen L. – Journal of Marketing for Higher Education, 1995
A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)
Descriptors: Case Studies, College Administration, College Applicants, College Choice
Peer reviewedCooke, W. D.; And Others – Academic Medicine, 1992
A study of over 8,000 admissions of Cornell University (New York) graduates to 19 highly selective medical schools, 1982-89, found that grade point average (GPA) was extremely influential especially at 9 schools. It was concluded that applicants often receive encouragement to continue the application process despite little chance of acceptance.…
Descriptors: Admission Criteria, College Applicants, Competitive Selection, Grade Point Average
