Educators of the gifted are urged to use effective media strategies to promote gifted programs, including cultivating contacts with media personnel; targeting newsworthy content; selecting an appealing format for content; enhancing program image through use of the Driver Rider Matrix; writing effective news releases and features; making radio and…

An ambitious school and community drug education program won community support after the appearance of a controversial school newspaper article featuring an anonymous interview with a drug pusher drew national attention to the problem of drug abuse in the community and schools. (DCS)