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Peer reviewedYost, Michael, Jr.; Tucker, Stephen L. – Journal of Marketing for Higher Education, 1995
A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)
Descriptors: Case Studies, College Administration, College Applicants, College Choice
Download full textNational Inst. of Education (ED), Washington, DC. – 1982
A National Institute of Education (NIE) statement of policy and procedures is presented regarding administering institutional contracts and grants with regional educational laboratories and research and development centers during fiscal years 1983 and 1984. Definitions are presented of regional educational laboratories and research and development…
Descriptors: Administrative Policy, Agency Role, Competitive Selection, Contracts
