The continuing importance of data analytics is not lost on higher education leaders, who face a multitude of challenges, including increasing operating costs, dwindling state support, limits to tuition increases, and increased competition from the for-profit sector. To navigate these challenges, savvy leaders must leverage data to make sound…

This paper examines the use of environmental scanning for institutions of higher education to achieve the following objectives: (1) provide early warning of changes that will have an impact on education; (2) define potential threats and opportunities to the institution or department; (3) promote a future orientation in faculty; and (4) alert…

This paper examines the changing demographics of American society and the impact of these changes on higher education. Discussions include a historical background of early American demography, the building and expansion of the population base, and census changes through various generations of the baby boom years and beyond. Next, the report…

The spreadsheet can be a powerful tool in marketing. Using a spreadsheet and admissions data, models can be built for: periodic reports of admission status, projections of the size and quality of the incoming class, and long-term recruitment strategy. (MLW)

This manual addresses the Comprehensive System of Personnel Development (CSPD) requirement of Public Law 94-142. It presents model procedures for the collection of data necessary to project personnel needs in special education. Implementation of the model will identify: areas of education which show need for additional teachers as well as areas of…

This study examined the relationship between students' academic performance in high school vis-a-vis their performance in the first year at college. The study analyzed data on students who graduated from Maryland high schools in the 1994-95 academic year and who were enrolled in 2- and 4-year Maryland public institutions or in one of 11…

Many schools are making changes in their cumulative record systems or are instituting new systems. The reason for this increased interest in cumulative records is their recognized value as a tool in the program of pupil guidance and adjustment. The greatest aid to the pupil can be given only when his rate and trend of development in various…