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| Martin, John | 1 |
| Moore, Thomas | 1 |
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| Reports - Evaluative | 1 |
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Peer reviewedMartin, John; Moore, Thomas – College and University, 1991
The problem analysis technique can help colleges understand students' salient needs in a competitive market. A preliminary study demonstrates the usefulness of the approach for developing strategies aimed at maintaining student loyalty and improving word-of-mouth promotion to other prospective students. (Author/MSE)
Descriptors: College Administration, College Admission, Higher Education, Marketing
