It is essential for middle school leaders to develop and promote school-wide literacy models, organizational structures that have a significant impact on the learning environment for all students in their building. However, school-wide literacy models can be difficult to implement and sustain over time. Drawing from an Office of Special Education…

Experience at Washington University (Missouri) illustrates the importance of careful media relations planning, including pinpointing what the institution wants to accomplish, establishing ground rules, and working with the institution's communications team to draw up a media relations plan. Planning steps are outlined. (MSE)

When crisis strikes, internal audiences at institutions of higher education need accurate information which depends on groundwork laid during good times. Key principles for emergency communication include predicting disasters by reading internal warning signs; preventing a potential crisis from growing; and preparing for smooth communications…

The president of the Council for the Advancement and Support of Education talks about why college advancement officers need to rethink, restructure, and communicate better about their fund-raising campaigns, in light of public perceptions that the institutions are greedy and not managing resources efficiently. Emphasis is on carefully defining…

Fund-raising campaign experience at the University of Iowa Foundation suggests that attention to three planning areas (the intended audience, budget, and project requirements) and seven kinds of materials (campaign name and logo, case statement, letterhead, pledge form, return envelope, folder, and carrier envelope) facilitate program…

Higher education institutions have increasingly adopted marketing principles to achieve institutional objectives. However, direct application of the traditional marketing mix as characterized by four P's (product, price, place, promotion) can be problematic. A reconceptualization of the marketing mix applies four C's: concept (mix of goods and…

Experiences gained by the Documentation Center of the German Foundation for International Development have been used to develop this manual on the establishment of information and documentation centers. Guidelines are set forth for the orientation phase of the operation, beginning with a market analysis and consultation with experts in the field.…

A detailed report is given on the mechanics involved in conducting a successful bi-regional workshop for educators. The theme of the workshop was designed around two Research Within Reach (RWR) documents dealing with oral/written communications and secondary mathematics; however, papers and discussion generated by the workshop are not included in…

Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off…

This final report provides a summary of the proceedings of a conference designed to discuss and decide on means to improve information exchange among archivists and records administrators, based on the recommendations contained in a study of information exchange needs entitled, "Information Resources for Archivists and Records…

Colleges and universities can use electronic services such as bulletin boards and electronic mail to both reach out to and keep in touch with alumni. Such services are already being used with some success. Many institutions will find that the technology is already in place on campus. (MSE)

The academic computing office at the University of Texas-Houston Health Science Center implemented a campuswide system for information dissemination. The system has since been tied into a worldwide system. The evolution of the system is described, including selection and adoption of procedures, staffing, and development of publishing tools. (MSE)

At Clarion University of Pennsylvania, the campus activities programming board and a student organization adopted a joint publicity program for campus events. Benefits and drawbacks of the arrangement are outlined. For other colleges, it is suggested that the college communications department be a source for developing similar cooperative…

Colleges and universities are using innovative methods to improve services that affect the institution's enrollment-management function, primarily in registration and information management. Registrars' offices can also promote academic excellence by incorporating honors into transcripts, participate in student recruitment by providing timely…

The Internet and other technological tools are rapidly becoming an expected means of communication for college and university public relations offices. Making this transition requires conquering fears of new technology, building on existing staff public relations skills, reorganizing operations to accommodate new tasks, enjoying the new…