Student affairs organizations must deal with the reality that if offering high-quality and innovative programs for students is a priority, then identifying and soliciting outside funding sources is essential. If the vice president for student affairs has decided to establish a development office in the division of student affairs in a large public…

An estate planning seminar is a personal and cost-effective tool for alerting college constituents to a financial opportunity. Such seminars are not hard to coordinate, are a service to alumni and friends, and may bring long-term benefits to college and participants. Experiences at a number of colleges illustrate diverse approaches. (MSE)

Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off…

Alumni leaders should be included in a school or college capital campaign drive. The alumni office can help find prospects, provide events and programs for fund raising, promote the campaign, involve alumni staff members. Alumni themselves can assist in campaign planning and inspire others to give by donating themselves. (MSE)

This article proposes that a feasibility study should precede a major college fund-raising campaign. Issues to consider include what such a study can accomplish, what makes it credible, who should do it and when, how to determine who should be interviewed, time requirements, costs, consultant role, and expectations. (MSE)

The University of Arizona's experience with a small-scale fund-raising project to establish a memorial scholarship illustrates that the development office's efforts in guiding a motivated group of donors can pay off. Planning elements included establishing a team, delegating tasks, handling mail and telephone calls, generating enthusiasm, and…

This book provides "how to" information for those who have never managed a fund-raising event for a college or university, and gives advice to help the experienced professional fund-raiser fine-tune traditional or new events. It covers the essential steps in event planning such as developing a realistic budget, and includes a budget planning…

This paper addresses the development of a corporate/foundation relations program at a college or university. To provide background information on corporate and foundation philanthropy, the report lists 1984 contributions (in billions) by individuals, bequests, foundations, and corporations, along with the type of field/entity receiving the funds.…

Provides advice on how to instill the giving habit in recent graduates and how to encourage them to take an active part in alumni issues. Development officers need to keep track of recent alumni, use telephone and electronic mail rather than letters to contact young alumni, and develop special programs to encourage giving by recent graduates. (MDM)

College and university fund-raising programs should have a written policy to make donor thank-yous part of office routine. Reviewing existing donor files can help codify existing policy and practice. Larger offices may need policies for different gift types and sizes. Innovative ways of recognizing donors, such as special events, gifts, and…

Planning to raise funds for a small-scale or specific college capital improvement project requires a different approach for background research, writing, and design of solicitation publications, use of volunteers, and visits to donors than does a larger project. A civic purchase-and-renovation project in Ohio illustrates the principles used. (MSE)

A public relations model provided the basis for the five-step ROPES college fund-raising model: (1) research on the institution, the funding opportunity, and the publics targeted; (2) objective setting for both office output and program impact; (3) programming to meet those objectives; (4) evaluation of the effectiveness, not just efficiency, of…

Advancement services, the group of functions that support fundraising and alumni relations, has evolved to include donor relations and stewardship, data processing analysis and programing, budget development and analysis, and event management. Centralizing these services under a single manager can lead to greater productivity. (MSE)

College and university Web site managers are offered advice for creative funding and staffing, including how to determine actual human, equipment, and financial resource needs; six ways to break out of the conventional funding paradigm (using existing resources well, using others' money, advertising, priority shifts, shared resources, and in-kind…

The first of a series, this publication consists of two symposium presentations. The first paper, "Annual Fund: Cornerstone of Development," by Robert L. Stuhr, defines the annual fund concept in the context of institutional development and provides five requisites for a successful annual fund: it must (1) be part of an ongoing…