Descriptor
| Curriculum Design | 1 |
| Curriculum Problems | 1 |
| Elementary Secondary Education | 1 |
| Marketing | 1 |
| Textbook Content | 1 |
| Textbook Preparation | 1 |
| Textbook Publication | 1 |
| Textbook Selection | 1 |
| Textbook Standards | 1 |
| Workbooks | 1 |
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| Educational Leadership | 1 |
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| Muther, Connie | 1 |
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| Information Analyses | 1 |
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
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Peer reviewedMuther, Connie – Educational Leadership, 1985
Presents information on textbook design and marketing practices, and their consequences for textbook content; recommends that selection committees firmly define the role of the textbook in curriculum, and adapt published materials to their school system's unique requirements. (MCG)
Descriptors: Curriculum Design, Curriculum Problems, Elementary Secondary Education, Marketing
