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Direct linkRashmi Mishra; Abhishek Mishra; Veenus Tiwari; Rajendra Kumar Jain – Quality Assurance in Education: An International Perspective, 2025
Purpose: The purpose of this paper is to examine the education service quality factors, for online education context, that drive the brand equity of a higher education institute. In the times of emerging online education programmes by otherwise traditional institutes, assessing the service quality of educational institutions and its effect on the…
Descriptors: Learning Management Systems, Colleges, Reputation, Visual Aids
