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Henderson, Nancy – Currents, 1997
Provides advice on how to instill the giving habit in recent graduates and how to encourage them to take an active part in alumni issues. Development officers need to keep track of recent alumni, use telephone and electronic mail rather than letters to contact young alumni, and develop special programs to encourage giving by recent graduates. (MDM)
Descriptors: Alumni, College Graduates, Donors, Electronic Mail
Junior and Community Coll. Inst., Washington, DC. – 1986
This resource book provides a variety of materials that were presented at a national workshop on the development, organization, and activities of two-year college alumni associations. The first section, which looks at the organization of alumni programs, presents information related to Clinton Community College's (Ohio) Alumni Association,…
Descriptors: Alumni, Alumni Associations, College Graduates, Community Colleges
Peer reviewed Peer reviewed
Heischmidt, Kenneth A.; Kellerman, Bert J. – Journal of Marketing for Higher Education, 1994
A survey of 262 graduates of a comprehensive university indicate fairly strong support for general education and the associated objectives of such a program. Some differences emerged between alumni of different disciplines, genders, and periods of graduation. Implications for recruitment, public relations, and program planning are considered.…
Descriptors: Age Differences, Alumni, College Administration, College Graduates