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| Appel, David L. | 1 |
| Burke, Richard J. | 1 |
| Campbell, Cathy | 1 |
| Jarc, Jerry A. | 1 |
| Konzen, Joel M. | 1 |
| Peterson, Jack | 1 |
| Stuhr, Robert L. | 1 |
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| Guides - Non-Classroom | 5 |
| Information Analyses | 1 |
| Reports - Descriptive | 1 |
| Speeches/Meeting Papers | 1 |
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Download full textAppel, David L. – 1986
This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…
Descriptors: Catholic Schools, Elementary Secondary Education, Institutional Advancement, Marketing
PDF pending restorationPeterson, Jack – 1990
This guide is designed to help administrators, search committee members, pastors, and school board members select a school development director. Chapter 1 describes why the hiring process is important. Chapter 2 answers questions such as who is responsible for development. Two styles of development management are described. Prerequisites for…
Descriptors: Catholic Schools, Change Agents, Educational Change, Educational Development
PDF pending restorationKonzen, Joel M. – 1991
Principals have an essential role in school development that includes an institution's effort to reach its goals and objectives. The main responsibility for development lies in the principal's knowledge, team building, involvement, and volunteer gathering. Setting the stage for development means establishing quality as a comprehensive goal,…
Descriptors: Administrator Responsibility, Administrator Role, Catholic Schools, Educational Development
Stuhr, Robert L.; Jarc, Jerry A. – 1984
The first of a series, this publication consists of two symposium presentations. The first paper, "Annual Fund: Cornerstone of Development," by Robert L. Stuhr, defines the annual fund concept in the context of institutional development and provides five requisites for a successful annual fund: it must (1) be part of an ongoing…
Descriptors: Catholic Schools, Donors, Elementary Secondary Education, Estate Planning
Campbell, Cathy – 1984
This guide offers Catholic Church professionals and school leaders background and basic tools for implementing a workable and effective public relations program in a local school setting. The first section, devoted to detailing the necessary preparations for beginning a public relations program, tells about the following: forming a public…
Descriptors: Catholic Schools, Elementary Secondary Education, Mass Media, Media Selection
Burke, Richard J. – 1984
This booklet describes the earliest phases of planning a development program for a Catholic school. To ensure the success of such a program, there is need for the following: an initial common, basic understanding of and commitment to where the school is going on the part of all involved in the leadership of the school; involvement by leaders and…
Descriptors: Administrator Attitudes, Administrator Responsibility, Catholic Schools, Comprehension
