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Peer reviewedSamli, A. Coskun; Hook, Ralph C., Jr. – Journal of Marketing for Higher Education, 1995
A study of the promotional activities used in marketing departments in business schools found that departments do better by using specific promotional devices, such as written goals, a promotion committee, and support of a public relations professional. A six-step strategic departmental promotional plan is outlined, based on the findings.…
Descriptors: Business Administration Education, College Administration, Departments, Higher Education
Download full textJaffe, Alexandra; Graves, William, III – 1991
This paper outlines some of the particular institutional and cultural obstacles that faced teachers and administrators at Bryant College (Rhode Island) as the business school began to internationalize its curricula and began adjusting towards a multicultural teaching/campus environment. The paper also presents some of the methods used in…
Descriptors: Business Administration Education, Cultural Awareness, Cultural Background, Curriculum Development
O'Rourke, James S., IV – 1992
This paper argues the importance of preparing business managers for a global marketplace and addresses who is responsible for the training and how to go about it. The establishment of an MBA (Master of Business Administration)-level course in intercultural communication is examined. Areas discussed involve determining what the goals of the course…
Descriptors: Business Administration Education, Communication Skills, Course Content, Cultural Awareness
Peer reviewedPreston, Paul; McCrohan, Kevin – International Journal of Educational Management, 1998
Offers guidance on the development and introduction of an academic extranet (an information network that links computers through the World Wide Web rather than through a local area network) for a professional school, outlining the potential options and applications, and a plan for implementation. For descriptive purposes, the model school is a…
Descriptors: Business Administration Education, Computer Networks, Computer Uses in Education, Cost Effectiveness
Peer reviewedNash, Bernard A. – Journal of Teaching in International Business, 1997
Efforts to internationalize the business curriculum in the United States must be supported by strong institutional commitment and implementation, and reflect the world business community and the country's multicultural business environment. Programs should conform to new accreditation standards and respond to client demand concerning emerging…
Descriptors: Academic Standards, Accreditation (Institutions), Administrator Attitudes, Business Administration Education
Peer reviewedKlasek, Charles B.; Kuehl, Richard D. – Higher Education Management, 1993
The history of the relationship between Southern Illinois University at Carbondale and the Republic of Bulgaria is chronicled, and current programs and initiatives are described briefly. Educational projects are in political science, law, agriculture, aviation, foreign language teacher education, dentistry, economic development, public…
Descriptors: Agricultural Education, Aviation Education, Business Administration Education, Dental Schools
