Educators of the gifted are urged to use effective media strategies to promote gifted programs, including cultivating contacts with media personnel; targeting newsworthy content; selecting an appealing format for content; enhancing program image through use of the Driver Rider Matrix; writing effective news releases and features; making radio and…

Discusses the development of advertising and publicity strategies and policy for student recruitment purposes at a college of education in the United Kingdom between 1972 and 1982. Covers changes in staff attitudes, selection of media, organization of administration, and cost factors. (PGD)