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| Abstracts | 1 |
| Indexes | 1 |
| Information Services | 1 |
| Long Range Planning | 1 |
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| Elias, Arthur W. | 1 |
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Peer reviewedElias, Arthur W. – Information Services and Use, 1986
Presents the steps used in developing a marketing plan for an abstracting and indexing service, based on the operating experiences of BioSciences Information Service. Organizational activities, measurements to be applied to the plan, media choices involved, and allocation of marketing funds are discussed. (Author/CLB)
Descriptors: Abstracts, Indexes, Information Services, Long Range Planning
