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Peer reviewedLand, Mary – Canadian Library Journal, 1988
This review of the literature discusses the image of librarians in popular culture, the importance of projecting a clear and positive image of reference librarians and their work to encourage users to seek reference help, and ways to improve users' understanding and image of librarians. (25 references) (Author/CLB)
Descriptors: Labeling (of Persons), Library Instruction, Library Role, Mass Media
