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Download full textAspen Institute, 2018
Ideal for faculty and administrators looking to blend business education and the liberal arts, this toolkit combines exemplary syllabi from 26 leading institutions with step-by-step strategies to advocate successfully for curricular innovation. Conceived with comprehensiveness in mind, these resources cover both inspiration and implementation for…
Descriptors: Undergraduate Study, Business Administration Education, Humanities, Liberal Arts
Blair, Betty; And Others – 1992
This guide was designed for use by marketing education teacher-coordinators and administrators in implementing marketing education programs. The document includes the following: an overall picture of administrative responsibilities related to high quality programs, guidelines and forms needed to deliver effective instruction, resources and…
Descriptors: Classroom Techniques, Competence, Course Content, Course Descriptions
