Analysis of data from a longitudinal study of Indiana high school students (n=56) reveals that parents are more interested than students in information about postsecondary education costs and student financial aid. It also suggests efforts to increase family knowledge should focus on general information rather than specific aid programs.…

A study investigated the variables associated with high school students' sensitivity to tuition in the college-choice process, interaction of tuition and student aid, relationship of family and student characteristics to this sensitivity, and the roles of student perceptions and student institutional connections in price sensitivity. Subjects were…

Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…