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Direct linkNavaresse, Daniel O.; Yauch, Charlene A.; Goff, Kathy; Fonseca, Daniel J. – Creativity Research Journal, 2014
This study used an experimental approach to investigate the conditions under which creative outcomes should be expected from the interplay of individual creativity, the innovation orientation of the organizational culture, and the rewards distribution rules. The results of this study suggest that the individual creativity of technically educated…
Descriptors: Creativity, Organizational Culture, Creative Thinking, Creativity Tests
