In the Stroop task, congruency effects (i.e., the color-naming latency difference between incongruent stimuli, e.g., the word BLUE written in the color red, and congruent stimuli, e.g., RED in red) are smaller in a list in which incongruent trials are frequent than in a list in which incongruent trials are infrequent. The traditional explanation…

Three experiments investigated the learning of simple associations in a color-word contingency task. Participants responded manually to the print colors of 3 words, with each word associated strongly to 1 of the 3 colors and weakly to the other 2 colors. Despite the words being irrelevant, response times to high-contingency stimuli and to…