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Download full textChaudhary, Anil Kumar; Warner, Laura A.; Stofer, Kathryn A. – Journal of Agricultural Education, 2017
Social marketing is an underused strategy that agricultural educators can employ to bring about behavior change. We designed an online certificate program for Extension professionals and other educators based on an identified need for social marketing professional development. The Concerns-Based Adoption Model (CBAM) served as the conceptual…
Descriptors: Online Courses, Marketing, Professional Development, Certification
