Survey research in education is a popular quantitative research design and is used to determine opinions, attitudes, behavior, habits, and perceptions on a wide variety of topics. While many people are familiar with survey methods, it is often used in a 'quick and dirty' way to get information. This case aims to describe some of the challenges of surveys, specifically in a developing context, where careful planning is of utmost importance to ensure that data are collected as accurately and reliably as possible. The case provides a brief theoretical overview of survey design, followed by an example of a large-scale survey that was conducted in South Africa as part of the Progress in International Reading Literacy Study. South Africa's participation in both the 2006 and 2011 cycles of the survey is outlined. In using these examples, the difficulties associated with fieldwork in a developing context are highlighted in making a case for the use of the survey design in challenging circumstances. [This content is provided in the format of an e-book.]