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Direct linkRussell-Bennett, Rebekah; Rundle-Thiele, Sharyn R.; Kuhn, Kerri-Ann – Journal of Marketing Education, 2010
Engaged students are committed and more likely to continue their university studies. Subsequently, they are less resource intensive from a university's perspective. This article details an experiential second-year marketing course that requires students to develop real products and services to sell on two organized market days. In the course,…
Descriptors: Undergraduate Study, Marketing, Undergraduate Students, Business
Bingen, Charles W. – ProQuest LLC, 2012
The purpose of this study was to examine college algebra students' perceptions of self-efficacy relating to method of instruction in a large-lecture seminar and self-paced mastery outcomes course. This study was prompted by a lack of information currently available regarding students' perceptions of specific methods of instruction regarding…
Descriptors: Self Efficacy, Remedial Instruction, Teaching Methods, Algebra
