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From the Classroom to the Boardroom: Corporate Engagement Programs That Integrate Theory and Practice Onsite with Business Executives

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Bennett, Delancy H.S.; Raymond, Mary Anne – Marketing Education Review, 2019

Building upon existing experiential learning processes, this paper presents an extended experimental learning framework for creating Corporate Engagement Programs (CEPs). The research answers the AACSB call for "engagement programs" which leverage passive and active pedagogies to connect in-class-lessons to engagement activities with…

Descriptors: Theory Practice Relationship, Experiential Learning, Learning Processes, Teaching Methods