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Download full textMoore, Joann L.; Cruce, Ty – ACT, Inc., 2017
Recent research suggests that the use of student search services is an effective part of a college's student marketing and recruitment strategy. What is not clear, however, is whether participating in a search service is an effective part of a student's college search strategy. To address this question, we exploit a recent change in the choice…
Descriptors: College Students, Marketing, Student Recruitment, Decision Making
Peer reviewed
Direct linkBaier, Stefanie T.; Markman, Barry S.; Pernice-Duca, Francesca M. – Journal of College Student Development, 2016
We surveyed 237 first-time college students to examine the extent to which social-cognitive factors--self-efficacy, perceptions of mentorship, high school GPA, ACT scores, first-semester college GPA, and demographic characteristics-- influence freshmen's intent to persist. Standard multiple regression and MANOVA were conducted to determine the…
Descriptors: Student Surveys, College Freshmen, Social Influences, Self Efficacy
