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Download full textMoore, Joann L.; Cruce, Ty – ACT, Inc., 2017
Recent research suggests that the use of student search services is an effective part of a college's student marketing and recruitment strategy. What is not clear, however, is whether participating in a search service is an effective part of a student's college search strategy. To address this question, we exploit a recent change in the choice…
Descriptors: College Students, Marketing, Student Recruitment, Decision Making
Westrick, Paul A. – ACT, Inc., 2015
This study examined the effects of differential grading in science, technology, engineering, and mathematics (STEM) and non-STEM fields over eight consecutive semesters. Using data from 62,122 students at 26 four-year postsecondary institutions, students were subdivided by institutional admission selectivity levels, gender, and student major…
Descriptors: Grading, Student Evaluation, STEM Education, Meta Analysis
