ERIC Number: EJ164657
Record Type: Journal
Publication Date: 1977
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F & M College Book Shop
Slasman, Peggy; And Others
College Store Journal, 44, 5, 39-43, Aug/Sep 77
The Franklin and Marshall store has maintained a profit level by aggressive action, including more freedom and flexibility in offering sales and specials and in discounting items. Specific procedures and results are described. (LBH)
Descriptors: Bookstores, Business, College Stores, Higher Education, Interior Design, Marketing, Retailing, Success, Textbooks
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