Many academic libraries have actively sought to articulate their value to campus stakeholders for well over a decade, and this demonstration of utility has become even more necessary as college and university budgets are scrutinized and even imperiled. This article will examine the experience of several academic libraries that have sought multiple ways to employ assessment tools and techniques over time. Specific instances of methods and tools used to assess and to market the value of library services, spaces, and collections will be discussed in relation to their perceived impact and sustainability.