This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual practice. Each case is presented in a "Challenge, Plan, Result" format and many are illustrated with a reproduction of the flyer, brochure, poster, or letter used in the fund-raising campaign. The book is organized into subject areas: (1) "The Arts are Creative"; (2) "Niche Marketing"; (3) "Audience Reach"; (4) "Selling Tickets"; (5) "Outrageous Promotions"; (6) "Advertising Your Worth"; (7) "Mail Us Money"; (8) "Fund-Raising Events and Concepts"; (9) "Other Ways to Make Money"; (10) "Business Support"; and (11) "The Tourist Trade." (MM)