Suggests that technical writers should emphasize similarities rather than differences between oral and written discourse. Argues that implicit rules of conversation have much to offer the technical writer. Illustrates how the principles of conversation can be applied to the process of writing instructions. (KEH)

At Southerland Institute (a pseudonym), in spite of the teacher's strong statements in favor of encouraging students to think for themselves and to work together, the writing program Southerland's teachers outline is formulaic with its required modes, prescribed five-paragraph-like essay form, and bell-curve grading practices. A new rhetorician…