"Advances in Accounting Education: Teaching and Curriculum Innovations" publishes both non-empirical and empirical articles dealing with accounting education. All articles emphasize teaching, learning and curriculum development, and discuss vital matters pertaining to the improvement of accounting programs at colleges and universities.…

Purpose: This study aims to explore the findings related to data literacy skills for students to succeed in the digital age labor market and the role of university-industry collaborations (UICs) in the co-design and co-delivery of curriculum for the development of students' data literacy. Design/methodology/approach: The study uses an…

Firms desire graduates capable of executing current and future business practices, many of which revolve around data. To meet those needs, we shifted the orientation of our required information systems course from technology to data. Instead of a survey of information systems, students learn the data acquisition-preparation-mining-presentation…

The purpose of this paper is to detail an exploratory case study which highlights a process to modernize an undergraduate marketing curriculum by incorporating aspects of digital marketing and analytics in all courses. In comparison to most other university models that offer, at best, one course in digital marketing, this paper details a blueprint…

Data analytics is a rapidly growing field that plays a crucial role in extracting valuable insights from large volumes of data. A data analytics practicum course provides students with hands-on experience in applying data analytics techniques and tools to real-world scenarios. This practicum is intended to serve as a bridge between the student's…

Fact-based decision making is changing job functions within organizations more than any other technology. Analytics, once the purview of the data scientist, is now spread throughout organizations. No longer is there a single job title, job function, or set of required skills and credentials for an analytics career. Companies have moved away from…

In recent years, analytics has gained considerable momentum in both industry as well as academia. This study aims to develop an analytics curriculum for undergraduate and graduate programs by identifying skill-based gaps between industry and academia and then clustering them based on methodological and semantic similarities among other criteria.…

The digital era has changed marketing dramatically and marketing jobs have shifted as well. Thus, marketing faculty face a difficult challenge in preparing students for the marketplace. Industry certifications can be a great way to prepare students for a career in the digital era. We present a design for using certifications with suggestions for…

The digital transformation of our societies is moving ahead, changing the way that we work and interact. It is also changing learning environments and the need for digital skills. This paper argues for a differentiated approach by universities to digital skills, identifying three groups of learners: (1) ICT [Information and Communication…

In British social science degree programmes, methods courses have a bad press, and statistics courses in particular are not well-liked by most students. A nationally-coordinated, strategic investment in quantitative skills training, Q-Step, is an attempt to address the issues affecting the shortage of quantitatively trained humanities and social…

The cybersecurity curriculum has grown dramatically over the past decade: once it was just a couple of courses in a computer science graduate program. Today cybersecurity is introduced at the high school level, incorporated into undergraduate computer science and information systems programs, and has resulted in a variety of cybersecurity-specific…

This study examined high school marketing education teachers' knowledge of workplace readiness skills and whether that knowledge had an impact on student workplace readiness skill achievement. Further, this study examined the usage of Virginia's 13 Workplace Readiness Skills curriculum and identified the teaching methods and instructional…

Just as the advertising and public relations industries are evolving due to the development of new technology and communication tools, so are the demands of education. Through in-depth interviews with 29 executives working in both advertising and public relations agencies in the U.S., this study identifies the core skills and competencies needed…

The Education Scotland publication, "External Quality Arrangements for Scotland's Colleges, Updated August 2013," specifies that Education Scotland will produce a number of subject-based aspect reports each year. These reports complement, in a subject-specific context, the generic evaluations of learning and teaching in Education…

Purpose: The paper aims to explore the experience of graduates in the workplace. The aim is to study how these experiences differ from the expectations of the graduates and the aspirations of their academics. Design/methodology/approach: The research involved two phases: first, a survey was conducted of marketing academics. This survey examined…