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Knight, John; Tracy, Daniel – International Journal for the Scholarship of Teaching and Learning, 2007
As one of the important stakeholders in the academic process, students and their preferences should be considered when the instructor selects the various course design features. Although students are not the only stakeholders in the academic process, their receptiveness to classroom instruction is clearly a central focus of that process. This…
Descriptors: Stakeholders, Course Organization, Business Administration Education, Curriculum Design
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Taylor, Steven A.; Humphreys, Michael; Singley, Roger; Hunter, Gary L. – Journal of Marketing Education, 2004
The following study investigates the relative importance of Web management practices in business curricular pedagogy from an undergraduate student perspective. Using conjoint methodology, the results suggest that students early in their program of studies tend to most value (more) tests in terms of course attributes, while students later in their…
Descriptors: Undergraduate Students, Student Attitudes, Cognitive Style, Instructional Design