Problem-solving is an essential undergraduate learning outcome that also supports students' professional success. The creative problem-solving model (CPS) (Isaksen et al., 2011) facilitates the development of these skills and aligns well with the scope of public relations (PR). The current study investigates student perceptions of an assignment…

Four studies of undergraduates were conducted to assess the relative importance of quality and quantity as goals of brainstorming. Participants (n=65) believed it was more important to produce creative and high-quality ideas than to generate many ideas and believed brainstorming would enhance the quality of others' ideas (n=109). (Author/CR)

Creative Problem Solving (CPS), a well-documented methodology for developing creative-thinking skills, has often been the focus of studies that have examined the impact of creativity training. The purpose of the present study was to extend this line of research in two ways. The first objective was to evaluate participants' reactions to specific…