Describes an upper level rhetorical theory course for Scientific and Technical Communication majors (developed and taught by the author) that is grounded in Aristotle's "On Rhetoric" and in his understanding that effective communication is a systematic "tekhne"/art. Describes how the course uses Aristotle's work as a…

This paper first discusses the ways in which Martin Luther King's "I Have a Dream" speech demonstrates some of the fundamental principles that should be used to teach rhetorical criticism, and then offers a microscopic, intrinsic criticism of the speech. The paper's four sections (1) review the nature of written speech texts; (2) discuss…

Rhetorical studies of film and television arose more or less independently at a number of universities during the 1960s and 1970s. At Cornell University (New York), the accident of a combined speech and drama department gave rise to the study of the rhetoric of film. At the same time, other theorists were approaching film rhetoric from literature.…

Objective: To integrate speaking practice with rhetorical theory. Type of speech: Persuasive. Point value: 100 points (i.e., 30 points based on peer evaluations, 30 points based on individual performance, 40 points based on the group presentation), which is 25% of course grade. Requirements: (a) References: 7-10; (b) Length: 20-30 minutes; (c)…

This study aims to investigate Instant Messaging from the new rhetorical genre perspective. Considering IM as a primary genre (Bakhtin, 1986) I intend to examine its social motive and social and textual features. Also, using Vygotsky's (1978, 1986) concept of situated learning, I will explain how IM users learn the genre to communicate through it.…