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Revising an Extension Education Website for Limited Resource Audiences Using Social Marketing Theory
Peer reviewed
Direct linkFrancis, Sarah L.; Martin, Peggy; Taylor, Kristin – Journal of Extension, 2011
Spend Smart Eat Smart (SSES), a unique website combining nutrition and food buying education for limited resource audiences (LRAs), was revised using social marketing theory to make it more appealing and relevant to LRAs (25-40 years). Focus groups and surveys identified the needs and preferences of LRAs. Needs were cooking, basic health, and…
Descriptors: Extension Education, Focus Groups, Nutrition, Marketing
Download full textTriplett, Linda Mesing; Judd, Diane; Pruitt-Mentle, Davina; Bothwick, Arlene; Turner, Laura; Morris, Joyce; Cunningham, Ann – Journal of Educational Technology, 2008
There have been many articles written about the variety of ways faculty and students define eportfolios, collect artifacts, write reflections, and use finished eportfolios. However, little has been written about the dynamic process of adopting electronic portfolios in schools of education. This study employs cross-case analysis to investigate…
Descriptors: Schools of Education, Adoption (Ideas), Electronic Publishing, Portfolios (Background Materials)
