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DeCosmo, Richard; Baratta, Mary Kathryne – 1979
The marketing approach used by Moraine Valley Community College (Illinois) was designed to expand the participation of underserved groups within its district at all levels of higher education. The plan was based upon the premises of equal access, provision of program information, setting of priorities among constituencies, program manageability,…
Descriptors: College Bound Students, College School Cooperation, Community Colleges, Community Involvement