The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

This article examines the impact of social media on the linguistic and communicative practices in post-socialist countries, such as Bosnia and Herzegovina, Serbia, and Mongolia -- the contexts very much under-represented in the discussion of translingualism. Relocalisation of social media-based linguistic resources in the languages used in these…

Swearing uses language forms that are taboo and potentially offensive. These are often used for emotional expression. Multilingual research shows that because the first language retains most emotional force (Dewaele [2004]. "The Emotional Force of Swearwords and Taboo Words in the Speech of Multilinguals." "Journal of Multilingual…

This paper analyses "Kongish Daily," a Facebook page that trans-scripts local news in Hong Kong into a creative and dynamic mix of Cantonese in traditional Chinese characters, Romanisation and made-up characters, simplified Chinese, pinyin, English, Hong Kong English, other phonetic symbols, emoji and other signs and images. We trace the…

This article discusses a relatively under-explored phenomenon that we call Tranßcripting -- writing, designing and digitally generating new scripts with elements from different scriptal and semiotic systems. The data are drawn from examples of such scripts created by multilingual Chinese users in everyday online social interaction. We analyse the…

This paper introduces the term 'trans-scripting' to examine fleeting, socially unstable practices of writing a language in a non-canonical script. As a theoretical notion, trans-scripting conceives of script as a semiotic resource whose situated choice and sequential alternation can create discursive meaning. The case study is on 'Hellenized…

In this study, we explore how Aboriginal multilingual speakers use technology-enhanced environments, specifically Facebook, for their translanguaging practices. Using data collected from Facebook posts written by seven Aboriginal youth over a period of 18 months, we investigate how the participants move between Aboriginal English (AE) and Standard…