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Download full textHealy, William J.; Taran, Zinaida; Betts, Stephen C. – Journal of Instructional Pedagogies, 2011
Practitioner concerns and the changing educational marketplace are pressuring colleges to provide more skills based learning. Among the newer skill based areas of study that is greatly in demand is professional sales. In this paper, two courses in a successful professional sales program are examined through the lenses of experiential learning…
Descriptors: Sales Occupations, Salesmanship, Instructional Design, Experiential Learning
