Discusses level 3 evaluation from Donald Kirkpatrick's Four Level Evaluation Model (level: 1-reaction; 2-learning; 3-behavior; 4-results) to measure training program performance. Highlights include an evaluation planning matrix; increasing evaluation data accuracy and reliability; data collection method selection; designing data collection…

Discusses the focus group interview as an effective method of eliciting public opinions at three points in the media production process--concept development, script completion, and completion of rough cut. Interview characteristics, objectives, respondent characteristics, moderator role, physical arrangements, interview techniques, and data…

Describes a study that investigated the nature of hiring criteria in hiring assistant professors for educational technology positions. Data were collected through a survey of recent search committees. Topics discussed include increased competition and the importance of oral presentations and personal interviews. (14 references) (LRW)

Administrator and teacher attitudes toward and trends in their use of various types of instructional materials were elicited through focus group interviews and a rating form. Results reported include discernable trends, suggestions for improvement in media use, ratings of instructional materials, and highlights of data analysis using various…