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Powell, Karen Sterkel; Jankovich, Jackie L. – Business Communication Quarterly, 1997
Presents a model outlining 10 steps for developing and implementing a Communication across the Curriculum (CAC) program, written from the authors' experience as coordinators of the CAC program at their university. Notes also inputs and resources needed to implement such a program, which offers an integrated approach for developing students'…
Descriptors: Business Administration Education, Communication Skills, Higher Education, Program Development
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Kelly, Kathleen; Sokuvitz, Sydel – Business Communication Quarterly, 1996
Considers four choices that a program developer must make when designing the communication component of a Masters of Business Administration program. Describes how one program optimized these choices in an integrated program in which the curriculum is built around stages in the business development cycle. Discusses challenges of embarking on an…
Descriptors: Business Administration Education, Business Communication, Higher Education, Integrated Curriculum
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Kuiper, Shirley; Thomas, Martha W. – Business Communication Quarterly, 2000
Presents a strategic consultancy model for establishing a business communication center. Discusses its application in two stages at the University of South Carolina in proposing and establishing such a center. Discusses identifying principles; identifying stakeholders; defining goals; analyzing strengths, weaknesses, opportunities, and threats;…
Descriptors: Business Communication, Curriculum Development, Educational Facilities, Higher Education
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Dillon, W. Tracy – Business Communication Quarterly, 1997
Advocates student learning portfolios as an effective assessment technique. Explains how to devise a process that involves community expert partners in judging a student portfolio contest in technical writing. Discusses how to sustain community involvement in program assessment and describes how portfolio assessment led to the creation of a…
Descriptors: Advisory Committees, Business Communication, Community Involvement, Higher Education