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Young, James H. – Community and Junior College Journal, 1978
Discusses two institutional approaches to securing external funding: (1) a "reactive approach," predicated upon a reaction to some external stimulus rather than institutional need, and characterized by a failure to insure program continuance; and (2) a "proactive approach," predicated upon existing needs and involving all levels of institutional…
Descriptors: Administrative Policy, Educational Finance, Financial Support, Fund Raising